6 Best Tactics to Increase Traffic and Sales on Your Shopify Store

6 Best Tactics to Increase Traffic and Sales on Your Shopify Store

Do you want to drive more traffic to your Shopify store and increase sales? Well, you are absolutely in the right place. As a renowned Digital Transformation Company, we have taken numerous physical stores online using various eCommerce technologies such as Shopify, Magento, WooCommerce, and more. We have created result-oriented eCommerce marketing strategies to achieve the desired outcomes for eCommerce businesses. Here in this blog, we will discuss how Shopify store owners can increase their traffic and eCommerce sales. Stick to the end of this blog to learn how you can generate more new and repeat purchases from your customers. Go ahead and try to implement these effective tips to increase traffic and sales on your Shopify store and see the magic! However, if you’re new to Shopify store development, you can always count on us for professional Shopify development services.

Now, without any further ado, let’s get started!

How to Increase Traffic and Sales on Your Shopify Store?

1. Run Targeted Paid Ad Campaigns on Social Media Platforms

Running social media ad campaigns is the most effective way to drive more traffic to your website or store. With targeted paid social media ad campaigns, you can target the right and highly interested audience who are most likely to click through, explore your store and make purchases.
Some major social media platforms where you can run paid ad campaigns and increase traffic and sales on your Shopify store include:

• Facebook Ads – With over 1.65 billion monthly users, Facebook is the largest social networking platform to drive more relevant traffic to your site. Facebook provides a robust advertising platform that allows you to target customers based on their behavior, location, and interests. You can even leverage Facebook Dynamic Ads to run automatically-generated ads for customers who previously visited your online store.

• Instagram Ads – 73% of Instagram’s half a billion monthly users are of the 15-35 age group. Therefore, running paid Instagram ad campaigns can be the best decision for businesses that are targeting this age group.

• Pinterest Ads – It has been observed that 93% of users have used Pinterest to plan purchases and 52% have made purchases from an online store after viewing the products on Pinterest first. This platform is best for businesses that have niches such as DIY crafts, home décor, or fashion. Using Pinterest’s Promoted Pins, you can push your Pins to the top and grab your potential customers’ attention and drive them to your store.

As a leading Digital Transformation company, we not only deliver high-end eCommerce enterprise business solutions but also help businesses run highly targeted and well-optimized social media ad campaigns to drive high-quality traffic to their sites.

2. Lower Abandoned Cart Rate

Over 69.23% of shopping carts are abandoned by online customers according to the Baymard Institute. Cart abandonment may occur due to various reasons such as higher additional costs, the mandatory requirement of account creation, website errors and crashed, broken links and slow speed of the website, not sufficient payment methods available, and so on. Our Shopify development services cover implementing effective eCommerce marketing methods that help you address this issue. We can help you run an effective email recovery campaign that can reduce the frequency of abandoned cart rates. We create enticing emails that remind customers to return to your site and finish their original purchase.

3. Opt for Influencer Marketing

You can build relationships with social media influencers to bring your Shopify eCommerce store in front of new audiences. Influencer marketing allows you to leverage the creative content and reach of relevant influencers in your niche and take advantage of the trust they’ve already gained from their followers. This is indeed one of the effective ways to increase traffic and sales on your Shopify store.

4. Content Marketing

Content marketing goes beyond just having a blog on your eCommerce store. Creating original, creative, informative, and relevant content can not only help you attract and engage more customers but also help you position your business as a thought leader and build a community around your brand. Content marketing also helps you to improve your brand’s online visibility in the search results.

Our eCommerce website development services also cover developing and implementing an effective content marketing strategy to promote your brand, products, and services in the best possible way and increase traffic and sales on your Shopify store.

5. Strengthen Your Product Reviews Section

Product reviews play a vital role in the purchase decisions of your customers as it helps in building trust on your store, products, and services. For Shopify store owners, there’s the Advance Product Reviews application that stores the reviews that can be flagged as verified or chooses the best product and service reviews. The app comes with useful features that allow:

• Customers to post reviews about the products and services they have purchased or availed.

• Customers to view best reviews about the product or services on a specific eCommerce website page.
• Admin to accept, flag, or reject the reviews if it’s harming the brand’s online reputation for no reason.
• Admin to have the best review categorized under the “Best Reviews.”
• Admin to reject or approve the reviews through Email
• Admins to add additional CSS for the reviews and change how the reviews look.
• Admins to place the products review in various styles like grid, slider, or list.

6. Add Product FAQs

As a professional eCommerce website development company, we make sure that every eCommerce web page contains a product FAQs section. Shopify store owners can use Product FAQs – Advance Option application to provide relevant and valuable information about the products in a well-organized manner on all your product pages. The Product FAQs’ app allows admins to display the FAQ section on the eCommerce webpages, change the view of the FAQs, and create, read, update, enable, disable, or delete the FAQs

Wrapping Up

So, these are some of the effective eCommerce marketing tips that can help your increase your Shopify sales and traffic. If you’ve less knowledge of the technical stuff of Shopify, you can rely on the expertise of our eCommerce website development team. Our eCommerce developers deliver best-in-class Shopify development services to help you attract more customers, retain them, and make them finish their purchases on your Shopify store. We also audit your Shopify store to identify conversion killers and fix them permanently to drive more traffic and conversions.



Q.1. What online stores use Shopify?

Ans. Some of the top brands using Shopify include Turtle Beach, Homegrown Meats, Electric Visual, Kylie Cosmetics, Sephora, Death Wish Coffee Company, Tesla, and more.

Q.2. What is the future of Shopify?

Ans. Shopify revenue has increased by 81% in 2020 and is expected to increase by 31% in 2021. Moreover, as the COVID-19 pandemic has accelerated online shopping, Shopify has been investing greatly to grow its business

Q.3. Can you help me set up my Shopify online store?

Ans. Yes, of course. As a part of our full-service Shopify development services, we will set up your Shopify store, customize it according to your business requirements, and optimize it carefully to help your drive more traffic and sales on your Shopify store.

Have More Questions? Feel Free to Contact Our Shopify Developers to Get All Your Queries Answered.

Ready to Launch a Sales-driving Shopify E-commerce Store with Us?

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